In this episode of Ask Gen Z, we explore the shopping habits of this dynamic generation and how they navigate the world of influencers. Discover what drives their purchasing decisions, why traditional marketing tactics often fall flat, and how authenticity plays a crucial role in their brand interactions. We dive into their preferences for online shopping, the impact of social media, and the rise of secondhand marketplaces. Join us as we share insights from our Gen Z guests that can help brands better connect with this unique consumer group. Don’t miss out!

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