Credit cards? OK, boomer. Payment plans? Now that’s what Gen Z is about. These days, “buy now, pay later” programs are the new shopping wave. Plus, from streaming services to fashion labels, brands are making the shopping experience more inclusive by offering loyal customers special access to products. But what's the psychology behind these initiatives, and how can you take advantage of the “accessible shopping” trend as a marketer? Find out in today's episode, where creative strategists Jeremiah Jones and Sydney N. Sweeney discuss Gen-Z purchase drivers, what "inclusive shopping" means to them, and how you can think more creatively about how to get Gen Z to click that “place order” button.

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