Episode Synopsis "Episode 3 | Hot Tips for Cold Calling"
American's Founder & CEO, Larry Zavadil and VP of Sales Resources, Wayne Martin share their tips for cold calling new customers to build strong relationships. They reminisce about the "old days" of selling while providing experienced advice on how to navigate today's market. When we're cold calling, we all get nervous sometimes...but if we're prepared, knowledgeable and confident, success will come naturally!
Listen "Episode 3 | Hot Tips for Cold Calling"
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