Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone's doing them, but is that enough of a reason to create them and push them out into the world? In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful.  Highlights: Common types of e-newsletters within firms Is your e-newsletter just a digital billboard? Knowing the reason behind sending e-newsletters The risks of sending e-newsletters through personal emails Tips to optimize e-newsletter for avoiding spam filters and increasing opens E-newsletters as a communication tool rather than a press release How to use e-newsletters to build meaningful connections with your audience Episode Resources Connect with Brian and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/ 

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