The Architect Stereotype and How It Impacts the Profession

06/11/2025 10 min Episodio 117
The Architect Stereotype and How It Impacts the Profession

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Episode Synopsis

The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/  • https://www.linkedin.com/company/graphicmachine/  • https://www.linkedin.com/in/brian-jones-graphicmachine/