There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/  • https://www.linkedin.com/company/graphicmachine/  • https://www.linkedin.com/in/brian-jones-graphicmachine/     

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