Let's talk about the real role competitors play in your business journey. In this episode, we break down two common (yet flawed) mindsets, how to spot your REAL competitors, and the difference between awareness and fixation (hint: one kills momentum.) We'll share how to stand out no matter how crowded your market may feel, stay confident when people copy you, and play offence instead of defense. If you're tired of feeling behind or second-guessing your place in the market, this episode will help you focus on what really matters: doing your thing, better than anyone else. Highlights 00:00 The twin skincare experiment and celebrating friends 40th. 08:15 Why we need competition in business. 10:00 Two harmful mindsets when it comes to your competition. 15:45 How to use competition to your advantage. 20:15 Misconceptions we had about competition when we were early in business. 23:00 How to identify who your real competition is. 29:00 Balancing being content in business while striving for more. 31:00 Why we love competition not just as business owners but also as customers. 37:45 How you stand out as the best in your industry. 40:00 The journey from "broke and comparing" to defining your own lane. 43:45 What we wish we heard 15 years ago when we started our business. Resources + Links Apply for Luxury Clothier Collective Mastermind HERE More resources for custom clothiers HERE Watch on Youtube   Follow Appointment Only in IG: @appointmentonlypod

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