ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Carving up Candy Crush"
Seth and Jordan delve into the psychology of gamification in Candy Crush and how it's used to encourage you to play more and spend money. It works, Candy Crush is a money printer for the company that makes it. We look at how gamification works, what Candy Crush and other games like it do to keep you addicted and what the effects are on the wider society. I hope you learn something about your own habits and come to identify where gamifcation is used positively and negatively to persuade your actions. We said in the first episode that we would be looking at health apps and we recorded a second episode featuring an app which we both liked. After it was all set and done, it wasn't a very interesting episode so we went with Candy Crush instead. You can find us on Twitter, @jordan_renaud (Jordan) and @darth_knoppix (Seth) - Let us know if there's an app that you think is great or sub-par. (The opinions held by us, the hosts are our own and you don't have to agree with them)
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