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Episode Synopsis "Episode 2: Born, Raise, and Growth-stages of Doordash! with Evan Schmitz"
This podcast is about How DoorDash was launched, raised and they became the largest and the first on-demand food platform in the US market. DoorDash began with a simple mission: to enable every merchant to deliver. They grew to 26.5% market share, and their business accelerated from over 250 per cent year-over-year growth. As we know, funding is a lagging indicator of success. After DoorDash raises $400 M round, launching to the 3,000 cities this year and 80 per cent of Americans nationwide, and last month became the first food and delivery app available in all 50 states. DoorDash growth is a mix of marketing, strategy, product, and analytics. You’re talking about a 20 person team working with budgets in the hundreds of millions. With three modes of thinking, they acquire users and grow their business. Incrementality - drive conversion of things that would not have happened Attribution - how do you split between channels Marginal Return - Doesn’t matter what average CPA is, it matters what marginal CPA is Doordash has been taking market share from both for the last year and is now the most significant player in the space. We see higher retention, more organic acquisition, almost everything across the board. Uber is focusing on the ride-sharing side of their platform, and DoorDash is focusing exclusively on creating the best experience for its consumers and dashers.
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