David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.In this episode, we dive into:• Why cold outreach is dying — and what’s replacing it• The power of niche creators in B2B marketing• How Limelight is using AI and data to scale partnerships• David’s no-BS approach to startup building• Fundraising lessons from a second-time founder• What most startups get wrong about product design• The underrated skill every founder needsDavid doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you.Connect with David:LinkedInLimelightFollow Me: YouTubeNewsletter LinkedIn InstagramTwitterTikTokSubscribe for more conversations with founders who’ve been there, built that, and kept going.New episodes every week.Chapters00:00 Introduction to Limelight's Growth03:14 Building a Core Team06:08 Strategic Shifts in Scaling09:01 Hiring and Company Culture11:47 Raising Capital and Investor Relations15:00 Raising Capital: The Necessity and Strategy17:49 Crafting the Perfect Investment Deck20:52 The Importance of Speed in Product Development23:55 Prioritizing Features: Aligning with Business Goals27:06 Leveraging Influencers for Brand Growth30:07 Measuring Campaign Success: Metrics That Matter32:46 Navigating Challenges in B2B Marketing35:56 Lessons Learned: The Entrepreneurial Journey38:48 The Future of Business: Distribution and Brand Value Hosted on Acast. See acast.com/privacy for more information.

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