Join us for another episode of Another Excuse!In this conversation, Kevin Tewis discusses his marketing consultancy, Starbridge, and its unique approach to audience engagement, emphasizing the importance of understanding demographics and utilizing data effectively. We explore the role of events in marketing, the impact of generational differences, and the significance of trends. Kevin also shares insights on the evolving landscape of platforms like TikTok and the necessity of creative testing in marketing strategies. He shares his journey from a nervous teenager seeking creative opportunities to a successful entrepreneur in the music and marketing industries. Discussing the importance of community engagement, networking, and education in building confidence and achieving entrepreneurial dreams. The need for specificity in networking requests is so important and so is continuous learning to enhance one's professional skills. In this episode, we discuss:• Starbridge and how it works • Creating entertainment legacies • Understanding your audience • Technology's role in how we consume content• The importance of data • Testing marketing strategies • Entrepreneurship begins with passion• Overcoming fear • Networking Kevin: LinkedInWebsiteFollow Me: Newsletter LinkedIn InstagramTwitterTikTokChapters01:00 Introduction to Starbridge and Its Unique Approach03:53 Understanding Audience Engagement and Marketing Strategies07:00 The Role of Events in Marketing09:58 Navigating Generational Marketing Challenges12:52 The Importance of Data in Marketing16:00 The Impact of Trends on Marketing Strategies18:45 The Future of TikTok and Its Marketing Potential28:59 Exploring Community Engagement and Business Opportunities30:24 The Journey into Entrepreneurship Begins33:08 Overcoming Fear and Building Confidence38:16 The Power of Networking in Business45:29 Building Confidence Through Education and Knowledge48:30 The Podcasting Journey and Its Impact Hosted on Acast. See acast.com/privacy for more information.

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