In this episode, I sit down with Sam Winsbury, founder of Kurogo, a leading personal branding agency working with founders and CEOs. Sam shares how he built Kurogo from a solo freelancing gig into a 15-person team generating 30–50 inbound leads a month through content.We cover:• Why personal branding is still underrated in B2B• How Sam landed his first clients and scaled his offer• What positioning actually means, and why most founders skip it• The pricing lessons that took Kurogo from £500 retainers to revenue-share deals• Hiring mistakes, growth pains, and why a big team isn’t always better• How he manages a fully remote team across 3 continents• What’s next for personal branding: podcasts, newsletters, and real authority• Behind the scenes of launching his new podcast, Success CluesWhether you’re building an agency, growing your personal brand, or thinking about how to stay relevant as content gets more competitive, this episode is packed with practical insights.Sam: LinkedInYouTubeKurogo: WebsiteFollow Me: YouTubeNewsletter LinkedIn InstagramTwitterTikTokTimestamps00:00 – Intro01:17 – What Kurogo does02:03 – The story behind the name03:11 – Why Sam skipped the 9-to-506:16 – From ghostwriting to full-service08:38 – How his pricing strategy evolved10:04 – When the business started taking off11:17 – Early lessons from LinkedIn13:37 – ROI from personal branding15:13 – Downsizing, AI, and staying lean16:40 – Building systems while scaling19:13 – Learning from clients21:43 – Remote culture & team dynamics23:30 – Sam’s current role in the business25:12 – Where personal branding is heading27:18 – What’s still hard at this stage29:28 – Sam’s personal content process31:38 – Launching the Success Clues podcast34:55 – Why I started my own podcast38:02 – Owning your audience39:51 – Hardest moment as a founder42:25 – Identity shifts and self-belief48:38 – What he’s building with Kurogo50:01 – What he’d do differently51:19 – Why most middle management is useless52:14 – Final questions Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios