How do you build a drinks brand from scratch with zero experience, no industry connections, and giants like Bud Light as your competitors?In this episode, James Smith shares how he and his brother turned a simple idea (healthier, low-sugar vodka sodas) into Arrowtown, a drinks brand that's making serious waves.From disastrous first batches and legal threats to bootstrapping sales by hand-delivering cases around their hometown, James opens up about the messy reality of entrepreneurship. We cover:• Why their initial lack of industry experience became their greatest strength.• The grassroots marketing strategy that got them into regional stores.• How they've managed to compete successfully against billion dollar global brands.This conversation proves that sometimes, not knowing the "right" way is exactly what you need to find your own path to success.Subscribe for more founder stories, actionable insights, and honest conversations.Connect with James & Arrowtown:Arrowtown DrinksJames SmithFollow Me: YouTubeNewsletter LinkedIn InstagramTwitterTikTokChapters00:00 Introduction to AeroTown02:55 The RTD Market Landscape06:08 Consumer Trends and Health Consciousness08:53 The Journey of Starting AeroTown12:02 Networking and Learning from Others15:03 The Importance of Naivety in Entrepreneurship18:01 Building a Brand with Family20:57 The Genesis of AeroTown24:09 Transitioning from Idea to Launch26:53 The Entrepreneurial Spirit and Family Influence29:48 Reflections on Running a Business with a Sibling34:48 Family Dynamics in Business38:59 Grassroots Beginnings: The First Sale47:13 Challenges and Setbacks50:03 Bootstrapping and Funding Strategies55:07 Future Aspirations and Growth58:27 Advice for Aspiring EntrepreneursBrought to you by Cue Studios, empowering founders to share their story clearly, consistently, and creatively.Learn more Hosted on Acast. See acast.com/privacy for more information.

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