Sara Williams on Strategy, Tech & Transparency-153

26/08/2025 43 min Episodio 153
Sara Williams on Strategy, Tech & Transparency-153

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Episode Synopsis

Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

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