Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.You’ll learn:-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)-How to structure training, processes, and metrics that move appointments → sales-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video-Why gating hurts conversion—and where to earn contact info instead-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability-When (and how) to audit your existing OSC program for quick winsGuest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert. Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

Ver todos los episodios