What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.What you’ll learn:Why “people over process” sells, and how empathy + curiosity change buyer conversationsThe New Hire Blueprint: foundations even seasoned pros may be missingProspecting + follow-up cadences you’ll actually stick toHow to qualify the right buyer (and confidently say no when it’s not a fit)Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)Building consistent, intentional habits that survive dry spells and busy weeksHighlights:Entrepreneurial mindset for onsite sales successSecret shopping and presentation tweaks (tone, body language, flow)Practical tech-adoption steps: “don’t practice on customers”Cassy’s new book Unapologetic and upcoming Impact 88 eventsGuest: Cassy Williamson, Strategic Performance Coach, Impact 88 Connect: LinkedIn/IG | Email: cassy@[email protected]

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