Homes.com for Builders: Your Listing, Your Lead-157

24/09/2025 31 min Episodio 157
Homes.com for Builders: Your Listing, Your Lead-157

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Episode Synopsis

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.⏱️ Chapters00:00 Intro01:00 Why Rick joined Homes.com (CoStar resources + vision)04:00 “Your listing, your lead” explained05:00 Free listings via builder feed; when to boost06:00 Photo, drone, and 60–90s community videos11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)15:00 Making new construction easier to find; affordability talk21:00 No third-party ads; cleaner consumer experience28:00 Builder feedback: help shape Homes.com’s roadmap🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com📩 Connect: [email protected] (builders will be routed to the right regional rep)—Watch more episodes: https://anewgo.com/podcastListen on your favorite podcast app.

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