How Melissa Cervin Uses Data to Drive Smarter Marketing at Lombardo Homes-137

Anewgo of New Home Sales
22/04/2025 41 min Episodio 137
How Melissa Cervin Uses Data to Drive Smarter Marketing at Lombardo Homes-137

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Episode Synopsis

Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.

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