Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox.We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the information to come up with a national industry score in 7 specific categories. Each year Melinda Brody & Company releases this detailed report for its new home-building clients so they can see where they stand in comparison to other builders across the country.The Benchmark Study is a viable tool that tracks industry trends and other pertinent data. The categories covered include:Meet, Greet & RegisterBuilder storyModel demonstrationHome site demonstrationClosing/Asking for the SaleFollow UpThe results will surprise you!

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