The First NHL Tweet and a Basement Full of Rum - Sinuate Media

26/02/2023 20 min Episodio 19
The First NHL Tweet and a Basement Full of Rum - Sinuate Media

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Episode Synopsis

Company: Sinuate MediaOwners: Leah MessinaYear Started: 2007Employees: 11-25 Starting a business is never easy but starting one with a virtual launch before Zoom existed, surviving the 2008 recession, and rebuilding in a new state? That’s a different level of grit. In this episode, Leah Messina of Sinuate Media shares the unfiltered story behind growing her agency across markets, decades, and downturns with insights every agency owner should hear.Key TakeawaysThe biggest shift Leah made after the 2008 crash that kept her business aliveA unique virtual launch strategy that landed three clients on day oneHow to grow in a smaller market by building strategic connectionsWhy listening and anticipation are Leah’s top tools for client retentionHow being “always early” with tech (like Twitter in 2008) helped her work with national brands