Doing hard things isn’t optional in entrepreneurship, it’s the requirement. In this episode, Benjamin Behrooz, Founder of My1Brand, reveals why discomfort is the doorway to better leadership, stronger teams, and real creative excellence. You’ll hear how hardship shaped his career, how he builds empowered teams, and why great agencies must invest in doing things the right way instead of the easy way. Key TakeawaysWhy embracing difficulty is essential to building long-term successThe mindset shift that turns failure into forward momentumHow to empower your team to make strong decisions without constant oversightWhat happens when agencies rely on “value-meal marketing” instead of true strategy

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