Company: Aletheia Marketing & MediaOwners: Chris SchembriYear Started: 2018Employees: 26-50What can a $2 billion media budget teach you about scrappy mid-market strategy? Chris Schembri shares how his high-level corporate experience shaped a leaner, smarter approach to running his own agency. From billion-dollar campaigns to pandemic pivots, this episode explores what really drives results and what most agencies overlook.Key TakeawaysWhy having less budget forces better strategy and better resultsThe mindset shift Chris used to overcome fear and finally start his agencyHow to turn early project work into long-term, retained clientsWhat agencies get wrong when they stop being consultative

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