In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Emily Millard, Senior Talent Specialist at WorkCover Queensland, to explore how recruiters can use storytelling to transform the way candidates connect with an organisation.Emily shares how she’s embedded employer branding principles directly into her recruitment practice — building consistency across job ads, interviews, and candidate communications while amplifying authentic employee stories that reflect the organisation’s purpose. She explains how creating trust with marketing, empowering hiring managers to share their own stories, and developing reusable content assets have helped WorkCover Queensland attract great people without increasing costs.Whether you’re part of a small team balancing brand and recruitment, or a TA leader looking to bring storytelling into your hiring process, this episode unpacks how authenticity, collaboration, and creativity can make every interaction count.Key Topics01:00 – Meet Emily Millard and her journey into employer branding through recruitment.04:10 – How storytelling builds connection and confidence in candidates.07:30 – Aligning recruitment messages with WorkCover Queensland’s purpose.10:20 – Building consistency across job ads, interviews, and onboarding.13:40 – Partnering with marketing to elevate recruitment content.17:10 – Coaching hiring managers to share their voice and lead with authenticity.20:00 – Using employee stories to strengthen culture and retention.23:15 – Measuring success through candidate feedback and referral growth.27:40 – Advice for recruiters balancing brand, workload, and creativity.30:00 – Key takeaways on trust, collaboration, and storytelling that drives impact.If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos. Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program. Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

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