Episode Synopsis "Alexa, how can I improve my business? The Blue Ocean Strategy!"

This podcast presents the theoretical concepts of the Blue Ocean Strategy, proposed by Insead professors Dr. W. Chan Kim and Dr. Renée Mauborgne. The best seller published by Harvard Business Review is one of the most influential works of this century in Business Administration. To discuss the practical applications of this concept, Prof. Ricardo Britto, PhD in Administration from USP and director of IBS Americas, explores the case of the launch of Echo/Alexa by Amazon.

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• Alexa, how can I improve my business? The Blue Ocean Strategy!