In this week’s episode, I’m delighted to welcome back Rory MacFdyen, co-founder of Reflo, a sustainable performance wear brand.Rory was one of the podcast's very first guests, so it was a pleasure to catch up and hear about Reflo’s impressive growth over the past year.We dive into their journey from startup to scale-up, celebrating milestones like winning the Santander Growing Business Award, launching exciting new partnerships, and continuously innovating to drive sustainability in the apparel industry.Rory also shares invaluable insights on the pros and cons of working in a startup, establishing company structure and values during scaling, navigating the dynamics of a co-founder partnership, and the critical role of hiring the right talent.Expect to hear:02:29 Growth and Expansion04:25 Building a Strong Team05:54 Leadership Dynamics16:06 Sustainable Performance Wear18:13 Partnerships and Innovations25:52 Reloop - Reflo's Innovative New Prodcut35:48 Sustainability Challenges and Greenwashing42:05 Balancing Commercial Viability and Ethics48:34 Building a Sustainable Business Culture1:07:34 Expanding into New Markets and Sports Hosted on Acast. See acast.com/privacy for more information.

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