Episode Synopsis "What is contextual intelligence and why is it so important in Experience research?"

Show Guest: Susan Fader | Qualitative Research Guru - The honor of debuting the All Things X show with Susan Fader was all mine. As a quant researcher, I’m very numbers driven. After reading an article Susan wrote on narrative economics, I had an unexpected awakening to how qualitative research can be used to understand experience in a way that I have never encountered before. Several conversations and another article later, I knew that Susan would be the one to open my show. Listen in to hear more about how Susan uses contextual intelligence as a research technique to re-set baseline assumptions in research.

Listen "What is contextual intelligence and why is it so important in Experience research?"

More episodes of the podcast #All Things X with Dr. Tchicaya Ellis Robertson

• 'WHO MOVED MY RESEARCH?' with Eliza Jacobs
• DEI Training and Other Considerations
• Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company
• What is contextual intelligence and why is it so important in Experience research?