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Listen "The Evolution of Marketing Strategies: Product-Led Growth vs. Sales-Led Growth"
Episode Synopsis
Join us as we dive into a conversation with Amit Bivas, a seasoned global marketing executive with over 15 years of B2B marketing experience. We explore the concepts of Product-Led Growth (PLG) and Sales-Led Growth (SLG), uncovering the commonalities and differences between these strategies. Discover how PLG harnesses user-centric experiences, while SLG relies on human interaction and traditional business approaches. Gain insights into the evolving buyer's journey and the role of personas in shaping marketing strategies. Tune in for a thought-provoking discussion on the future of B2B marketing. All of this and more on this episode of Agents of Change, brought to you by Leadtail.
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Show Notes:
00:00 Introductions
01:58 Product-led Growth vs. Sales-led Growth
04:33 The Nature of PLG vs. SLG
06:39 Marketing's Role in PLG and SLG
09:25 Shifting Buyer Behaviors
13:14 The Content Approach in PLG vs. SLG
15:31 What Drives The Decision to be PLG or SLG?
17:04 How Companies Can Transition to PLG
20:10 How Amit is Navigating his "Time Debt"
26:07 Balancing Life's Elements
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