Evolving Trends in Content Marketing: A Conversation with Casey Nobile

15/03/2024 33 min

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Episode Synopsis


In this episode of Agents of Change, we dive deep into the evolving landscape of content marketing with Casey Nobile, SVP and Head of Content at Skyward.

Join us as we explore the concept of connected storytelling and its vital role in ensuring that all content is interlinked, aligning with the core narrative of a brand. Discover strategies for navigating the fragmented content landscape, maintaining quality while scaling quantity, and incorporating brand purpose into content creation. Casey shares valuable insights into emerging trends, including the integration of AI and its impact on personalized distribution. Whether you're a seasoned marketer or a budding content creator, this conversation offers actionable advice for adapting to the ever-evolving world of content marketing.

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