The 2025 Agent Attraction Kickoff, hosted by Jesse Zagorski, emphasized building revenue share groups at eXp Realty through effort, dedication, and dreaming big. The event introduced the "Agent Attraction Finds Your Fit" series, starting the following Thursday, and highlighted the success stories of various agents and team leaders, showcasing diverse backgrounds and strategies for growth.Several eXp leaders, including Brent Gove, Galen, Mike Brown, Dan Gomer, and Kim Renshaw, shared their experiences and strategies for agent attraction, focusing on consistency, dedication, and the importance of recruiting the right agents. Brent emphasized creating financial freedom through real estate, playing the long game, and achieving success through personal growth, time management, and genuine connections.Brent Gove specifically discussed the importance of creating a "cash flow river" in real estate, where money works for you rather than the reverse. He underscored the value of recruiting agents by drawing parallels to successful brokerage models like Keller Williams and Berkshire Hathaway. Brent highlighted the necessity of focusing on mid-level agents—those selling at least 10 homes annually—rather than pursuing high-profile agents, as this approach fosters steady growth. He encouraged participants to invest in long-term strategies, align their goals with financial freedom, and leverage networking events like the upcoming Cabo gathering to build meaningful connections and expand their influence.

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