In this episode, inspired by a newsletter from David C. Baker, Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values. They emphasize that many agencies publish values that are either not reflective of their true operations or are overly broad and similar to others.   The hosts stress the importance of being honest about the core purpose of a business and aligning public statements with actual behavior. They argue that values should stem from the owner's true beliefs and actions rather than aspirational ideals.   They also caution against spending too much time wordsmithing values for marketing purposes, as clients are more interested in results. The conversation touches on the impact of leadership behavior on agency culture and the pitfalls of misrepresenting agency values.

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