In this episode, we chat with Jérôme de Guigné, the founder and CEO of e-Comas, an Amazon expert with 20+ years of experience in brand management and distribution. We explore the different types of ad campaigns on Amazon and the potential of Prime Video ads. The conversation concludes with a discussion on the future of ads and e-commerce, including the importance of privacy and the role of technology. In this part of the conversation, Jérôme discusses the importance of building emotional connections with brands and the power of leveraging emotions in marketing. He also highlights the benefits of expanding e-commerce strategies with Amazon and identifies bullish markets for e-commerce in 2024. 

Ver todos los episodios