In this episode, Martin and Brad interview Janelle Page, a marketing expert and CEO of Unifish. They discuss Janelle's career journey, her experience in building brands with celebrities and influencers, and the power of effective advertising. Janelle highlights the importance of creating an incredible product that resonates with the audience and leveraging the influence and trust of celebrities and influencers. She also emphasizes the need for a strong hook, a compelling middle, and a clear call to action in advertising campaigns. Janelle Page discusses the importance of creating value for your audience, engaging with the community, and finding product-market fit. She also emphasizes the need to build a movement and a community around your brand and to involve the audience in the creation process. Janelle also highlights the power of collaboration between influencers/celebrities and the community, where the influencers lead with innovation and the community participates in the creation. She shares her strategy of using both organic and paid advertising, leveraging multiple sales channels, and focusing on brand building rather than just being an Amazon seller. Janelle also emphasizes the importance of networking and the value of authenticity in branding.

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