In this episode, Martin and Brad interview Jamie Roller from Dr. Squatch, a leading natural personal care brand. They discuss the importance of brand growth and advertising strategies, including the effectiveness of sponsored brand ads and sponsored brand video ads. Jamie emphasizes the need for brands to invest in top-of-funnel advertising and the halo effects it can have on other channels. They also touch on the success of Dr. Squatch's Prime Day campaign and their preparations for Black Friday and Cyber Monday. Dr. Squatch is focusing on everyday execution and ramping up testing to drive results. They are testing top-of-funnel campaigns and investing in incremental testing with larger budgets. They are also leveraging AI tools to improve efficiency and stability in their advertising. Dr. Squatch is dropping new categories and products, with exciting brand launches and partnerships in the pipeline. 

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