In this episode, we interview Dr. Travis Zigler, founder and CEO of Profitable Pineapple Ads. Dr. Travis shares his journey from being an optometrist to building a successful brand and agency. He also discusses the origin of the name Profitable Pineapple and his love for pineapple-themed items. We talk about the effectiveness of TikTok ads and how they have been successful in driving traffic and increasing organic rank. In this part of the conversation, Dr. Travis Zigler discusses the future of TikTok and advertising, the transition from an agency to a partner, the evolution of e-commerce ads, the impact of AI on advertising, the power of virality and creating buying intent, navigating difficult conversations and making tough decisions while debunking misconceptions about working with an agency.

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