In this episode of Adventure Time, hosts Martin Zerrudo and Brad Davis engage with Aaron Conant, co-founder of BWG Connect, to explore the evolving landscape of e-commerce advertising. Aaron shares his journey from a chemist to a digital strategist, emphasizing the importance of networking and authentic relationships in the industry. The conversation delves into current trends, challenges brands face in advertising, and strategies for success in Q4. Aaron highlights the significance of understanding new-to-brand metrics and the need for executive-level education in navigating the complexities of digital marketing. The episode concludes with insights on the value of BWG Connect's free advisory services and the importance of community in e-commerce.

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