In the final episode of our three-part series with Tonya Gaitz, Owner and Operator of Gaitz HVACR, we take a look at how embracing change—particularly in technology—can drive transformation within an HVAC business. Tonya talks candidly about resistance within the industry, the growing demand for VRV systems, and how cloud-based tools allow her team to catch issues before they impact the customer experience. She also outlines key practices for success with Daikin FIT systems and how the technology her team uses in the field helps set them apart from the competition.Tonya reflects on the challenges and rewards of redoing her company website, now with support from Lemonseed Marketing, and how thinking like a consumer—whether they're searching online or even using ChatGPT—can guide better business decisions. She highlights the impact of holding regular morning meetings to create structure, review jobs, and foster team problem-solving. Above all, Tonya notes that for a company to successfully adopt new technology, the owner must lead the way—by staying involved, informed, and supportive of their team throughout the process.

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