In this episode of Accelerated HVAC Success, we sit down with Darren Squires, Director of PPC at CI Web Group, to explore the intricacies of HVAC Pay-Per-Click (PPC) Marketing. Titled "HVAC Pay-Per-Click Marketing," we delve into the biggest mistakes HVAC companies often make in their marketing strategies, unraveling the nuances that set successful campaigns apart. Darren shares valuable insights on the differences among various types of PPC marketing campaigns, shedding light on considerations for contractors operating on a limited budget. The conversation expands to the importance of search terms and structuring keywords effectively to maximize returns on investment. Listeners gain valuable tips on standing out in the limited space available in online ads and understanding how much different companies should allocate for advertising. Darren demystifies geotargeting and its application for HVAC contractors, emphasizing its significance in reaching the right audience. The episode also covers key metrics contractors should pay attention to, ways to stay informed about search trends and updates, and a glimpse into emerging technologies that are poised to reshape online marketing in the HVAC industry. Tune in to gain a comprehensive understanding of HVAC PPC marketing strategies and elevate your online presence in this competitive landscape.

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