In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively. Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined. The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.Key Takeaways:The importance of following your passion, being consistent, and never giving upPower of Human ConnectionVideo's dominance in mobile trafficEmbracing AIQuality over QuantitySimplifying Complex MessagesStart Small: Begin with smartphone videos.Look for inspiration: learn from industry examples.Working with an Agency: Choose an agency that understands your business.Links:Connect with Rob & NRG Digital:NRG Digital Website : https://www.nrgdigital.co.uk/Instagram  : https://www .instagram.com/nrgdigital--Pink Leopardwww.pinkleopard.co.uk

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