In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.Key Takeaways:The Perfect Turtleneck JourneyHosting in-person eventsThe Power of Personal ConnectionsEvent types and their purposesTips for Planning Successful Events - Even on a budgetLinks:Connect with: Fallon & Ava Website: https://fallonandava.com/Facebook: https://www.facebook.com/fallonandavaPink Leopardwww.pinkleopard.co.uk

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