In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunitiesKey Takeaways:Building a successful skincare brand through a customer-centric approach and marketing strategies. Business growth strategies and prioritisation.Customer nurturing and testing strategies for a skincare subscription brand. Starting an ecommerce store and managing a business. Ecommerce growth strategies.Entrepreneurship, marketing, and product development. Links:Website -  https://www.absolutecollagen.comLinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135www.pinkleopard.co.uk

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