In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits.From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover the power of community building, the impact of authenticity in marketing, and the essence of customer trust and agility in business operations.Join us as we explore the nuances of entrepreneurship, marketing strategies, and the relentless pursuit of excellence in the realm of alcohol-free indulgence.Key Takeaways:Online and offline community-building strategies.Entrepreneurship, marketing, and demographics. Organic growth and retention marketing strategies for a subscription-based online marketplace. Building trust, customer service, and agility in a business.Links:https://www.instagram.com/fionahepher/www.pinkleopard.co.uk

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