Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.Key Takeaways:The benefits of hiring a fractional CMO.How to create a marketing plan.The difference between a strategy and a tactic.Customer-centric marketing strategies and campaigns.Involving stakeholders in business strategy.Links:Sarah FoxLinkedIn - https://www.linkedin.com/in/imsarahfoxWebsite -  https://bemorefox.cowww.pinkleopard.co.uk

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