In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department.Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level. Key Takeaways:E-commerce tracking and attribution in Google Analytics Data analysis and attribution modeling in digital marketing Google Analytics attribution modeling and data collection Data attribution models in digital marketing Marketing metrics and reporting for executivesAnalysing website data for business growth Using Google Analytics to understand customer journeyUsing Google Analytics to understand customer behaviourUsing analytics for competitive advantage in digital marketing Links:Jill Quick Website - https://www.thecoloringindepartment.com/LinkedIn - https://www.linkedin.com/in/jillquick01/www.pinkleopard.co.uk

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