We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate balance between these two facets of success in the marketing realm. Join us as we unravel the intricacies of brand vs performance marketing, how both elements work together, allocating marketing budgets effectively, and the enduring importance of branding in an ever-evolving digital landscape.Key Takeaways:The differences between brand and performance marketingThe relationship between brand and performance marketingBalancing investment 60:40 theoryThe theory of splitting your marketing budgetThe importance of branding and performance marketing working togetherBrand-building strategies for digital displayLinks:James Bagan LinkedIn - https://www.linkedin.com/in/james-bagan-mipa-18282015b/www.pinkleopard.co.uk

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