ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Episode Two: For Purpose or Profit?"
When beginning your branding journey, for either yourself or your company, your core values and what your brand represents is HUGE! You know your personal values and beliefs, now will you bring those onto you brand or company? Or do you want your brand to have different core values? When a controversial topic arises, do you stand up for your beliefs or don't say anything at all because it could hurt your brand?
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