Since the beginning of time, the communication of ideas from one to another has been an essential part of our culture. What separates the great messages from the mediocre? Great clarity about what exactly your message is, what idea you're trying to sell, and how you're going to go about is the key behind all successful businesses and individuals. Tune in to get clear on your messaging, share powerfully, attract who you want to serve, and finally have the impact you want.