In this episode of Work’s Weird Now, we sit down with Holly Hobbs, founder and CEO of Apprentivia, who shares her inspiring journey from facing over 30 job rejections to leading a youth employment movement. Holly dismantles the myths around apprenticeships, offers powerful insights into what Gen Z really wants from the workplace, and unpacks how employers can better connect with young talent in a post-AI world. We dive into mentorship, mindset, self-belief, and the role of TikTok in shaping today’s early career paths. Whether you're an employer, educator, or Gen Z job seeker, this episode offers practical tips and a whole lot of perspective.Topics covered: Apprenticeships • Gen Z in the workplace • Career mindset • AI & education • Youth employment • Employer branding • Social media strategy • Mental health at workGen Z is often misunderstood - branded as lazy or entitled. But the reality is far more complex.Key learnings: ✅ Gen Z values purpose, balance, and authenticity ✅ Apprenticeships aren’t the “easy route” - they’re misunderstood ✅ Social media isn’t just for fun - it’s a career tool ✅ We need new models of education to meet an AI-driven worldWhether you’re hiring Gen Z, mentoring them, or raising one(!), this episode is packed with truth, actionable insights, and inspiration.

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