Leadership doesn’t always begin in a boardroom. For Antoinette Daniel, founder of Just Helpers, it began with a belief that everyone, no matter their job title, deserves dignity, fair pay, and justice.A former PE teacher turned anti-trafficking campaigner, Antoinette never planned to start a cleaning company. But when she picked up cleaning to make ends meet, she saw an industry rife with exploitation and an opportunity to build something better.Over the last 13 years, Just Helpers has grown into an award-winning ethical cleaning agency, proving that business can be both profitable and deeply human. Antoinette leads with empathy and conviction, running her company on trust, transparency, and care, asking questions like “How’s your family?” alongside “How’s the job?”In this episode of Work is Weird Now, we explore how Antoinette built a business that challenges the system, champions the Real Living Wage, and campaigns for policy change, all while redefining what leadership and dignity at work really mean.This is a story about courage, conviction, and the future of work, where humanity isn’t a nice-to-have, but the starting point.

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