Episode Synopsis "Human-Centered Design: Making Your Customer the Focal Point of Your Business"

Companies that solicit feedback and advice from their customers – and apply it to their business – are more successful. According to research by Deloitte*, client-centric companies are 60% more profitable than companies not focused on the customer.At the heart of this customer focus is human-centered design (HCD). HCD is a process that starts with the customers you serve and ends with new solutions that are focused on their needs.In this episode of our Women-Owned Wednesday podcast, Key4Women® Director Barb Smith talks with Justin Hunsaker, senior vice president of KeyBank’s omnichannel originations, about how to make your customer the focal point of your business. They also share resources you can easily access to help get your business started.Not a Key4Women member? Visit key.com/women to join today.*Deloitte. "Wealth Management Digitalization changes client advisory more than ever before." September 2017.

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