Today on Wisdom Journey, I had an insightful chat with Marty M. Fahncke, an expert in business growth, M&A, and content business strategy. We broke down what really drives business valuations—hint: it’s about profit, not just revenue—and explored how creators like us can build businesses that aren’t tied to our daily grind or our faces alone. Marty walked us through smart exit strategies, why timing matters, and how to prep your business for sale years in advance (even if you’re not ready to sell yet!). My hope is that you walk away from this episode empowered to think of yourself not just as a creator, but as a CEO building something valuable for the long haul. Start planning now, keep your business running smooth, and always, always begin with the end in mind. Let’s build for the future, together!Connect with Marty FahnckeWebsite: https://www.westboundroad.com/LinkedIn:https://www.linkedin.com/in/martyfahncke/I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters & Timestamps00:00:00 – Introduction & Guest Background00:00:44 – How to Value a Business00:04:16 – What Determines Business Multiples00:06:11 – Understanding EBITDA and SDE00:08:36 – Increasing Business Valuation as a Creator00:13:04 – Transitioning From Personality-Based Brands00:13:53 – Timing Your Business Exit00:17:46 – Preparing Your Business for Sale00:19:38 – Content Business Models & Revenue Streams00:21:25 – Making Local Media Businesses Sellable00:22:53 – Examples of Local and Niche Community Exits00:24:43 – Roll Ups & Group Acquisition Strategies00:26:21 – Key Metrics for Exit Readiness00:28:03 – Overhyped Metrics in Valuation00:29:18 – Real-World Examples: Successful Content Business Exits00:38:25 – How Far in Advance to Prepare for Exit00:41:51 – Final Advice: Begin With the End in Mind00:41:59 – Where to Find Marty Fahncke00:42:52 – Outro & Closing Remarks

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